This Privacy Policy explains how Luminary Enterprise FZE, trading as HUSTLE ("we", "us", or "our"), collects, uses and protects your personal information when you visit or make a purchase from https://wehustlebrand.com (the "Service").

By using the Service you agree to the collection and use of information in accordance with this policy.

1. Who we are

Data controller: Luminary Enterprise FZE
Trading name: HUSTLE
Trade licence no.: 4490, issued by Sharjah Research, Technology and Innovation Park (SRTIP)
Registered address: Block B, Office B23-052, Sharjah Research Technology and Innovation Park Free Zone, Sharjah, United Arab Emirates
Email: dario@wehustlebrand.com
Phone: +971 52 303 4508

2. Information we collect

Information you give us
- Name, email address, telephone number
- Billing address and delivery address
- Order details and purchase history
- Any correspondence you send us, including size or fit enquiries and return requests

Payment information
Card payments are processed by our payment providers. We receive confirmation of payment and limited details such as the card type and last four digits. We do not receive or store full card numbers or security codes on our systems.

Information collected automatically
- Device and browser type, operating system and language
- IP address and approximate location derived from it
- Pages viewed, products viewed, time spent and referring website
- Cookie and similar identifiers

3. How we use your information

- To process and deliver your order, and to send order confirmations and shipping updates
- To handle returns, exchanges, refunds and customer service enquiries
- To detect and prevent fraud and to verify payments
- To improve our products, website and customer experience
- To send marketing communications where you have consented, and to measure the performance of our advertising
- To comply with our legal, tax and accounting obligations

Our lawful bases are: performance of a contract (processing your order), legitimate interests (fraud prevention, improving our service, measuring advertising), consent (marketing emails and non-essential cookies), and legal obligation (record keeping).

4. Who we share it with

We do not sell your personal information. We share it only with service providers who help us operate the business:

- Shopify — our e-commerce platform, which hosts the store and processes orders
- Payment providers — to process card payments and prevent fraud
- Shipping and logistics partners — to deliver your order and provide tracking
- Meta (Facebook and Instagram) and Google — for advertising and website analytics, where you have consented to non-essential cookies
- Email and messaging platforms — to send order updates and, where consented, marketing
- Professional advisers and authorities — where required by law

Some of these providers are located outside the United Arab Emirates, including in the United States and the European Union. Where your information is transferred internationally, we take reasonable steps to ensure it is protected by appropriate safeguards.

5. Cookies

Cookies are small files stored on your device. We use:

- Essential cookies, needed for the cart, checkout and security. These cannot be switched off.
- Analytics cookies, which tell us how the site is used so we can improve it.
- Advertising cookies, which allow us to show relevant advertising and measure its performance.

You can set your browser to refuse cookies or to alert you when cookies are being sent. If you disable essential cookies, parts of the Service may not function.

6. Marketing

If you have opted in, we may send you emails about new collections, restocks and offers. You can unsubscribe at any time using the link in any marketing email, or by emailing us. Unsubscribing from marketing does not stop transactional messages such as order confirmations and delivery updates.

7. How long we keep it

We keep order and transaction records for as long as necessary to fulfil the purposes described here and to meet our legal, tax and accounting obligations. Marketing contact details are kept until you unsubscribe. Website analytics data is retained in aggregated or de-identified form.

8. Security

We use commercially reasonable technical and organisational measures to protect your information, including encrypted connections for all transactions and access controls on our systems. No method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your rights

Depending on where you live, you may have the right to:

- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your information
- Object to or restrict certain processing, including direct marketing
- Request a copy of your information in a portable format
- Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, email dario@wehustlebrand.com. We will respond within the period required by applicable law. You may also have the right to complain to your local data protection authority.

Residents of the United Arab Emirates have rights under Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. Residents of the European Union and United Kingdom have rights under the GDPR and UK GDPR. Residents of California have rights under the CCPA, including the right to know what personal information is collected and the right to request deletion. We do not sell personal information as defined under the CCPA.

10. Children's privacy

The Service is not directed at anyone under the age of 18 and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Links to other sites

The Service may contain links to websites we do not operate. We are not responsible for the content or privacy practices of those sites, and we encourage you to read their privacy policies.

12. Changes to this policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and we will update the "last updated" date above. Where changes are material we will take reasonable steps to notify you.

13. Contact us

Questions, requests or complaints about this policy:

Luminary Enterprise FZE, trading as HUSTLE
Block B, Office B23-052, Sharjah Research Technology and Innovation Park Free Zone, Sharjah, United Arab Emirates
dario@wehustlebrand.com
+971 52 303 4508